Context
For the new alcoholic ginger shot Gingeroo I came up with a launch campaign to gain brand awareness and enticing the target audience to try it out. 

Insight
Their main target audience was young urban professionals looking to blow off steam during the weekend evenings. 

With the insight that this target audience always wants to have fun together and in the process creating stories that remember them of these fun times. However after week of working their friends could go home early at night, because nothing ever good happens after 1AM. 

Solution
Challenging this opinion, I came up with the campaign to ignite the night with Gingeroo. 

‘Stories are made after 1AM’

Complimentary activation ideas were: UGC with the #GreatestStory, a Gingeroo branded Story Starter Tunnel on Rembrandtplein, where people can try the new shot and claiming the 1AM time frame with an Adventure Alarm. 

All to launch the brand and the drink and connect it to creating stories together and having fun.