Context
After 2 years of successful employer branding campaigns of ‘Dat is lekker werken’, McDonald’s wanted to build further on this campaign in the world of the target audience, based on their four work pillars: Flexibility, Fun, Development & Diversity.

Insight
The crew and target audience mostly live, on various platforms, online.

Solution
Actually stepping into the world of the employees and showing the target audience how it is to be part of the crew. Creating videos of the worlds and platforms they live in; Whatsapp groups, Instagram messaging and even Facetime calls.

These videos targeted the audience in their social platforms; Instagram, Tiktok and Youtube. Additionally we created banners for OOH, Instagram and Twitch. The OOH banners carried the broader message, while the social platforms had specific copy for these platforms.

As part of the creative duo, I conceptualized and executed the entire project with my team mate.