Context
The train has privileges, a lot of them. Especially versus cars, and NS wanted to elevate these privileges towards people going for a day out.

Insight
One of the most relaxing times is on the way to your day trip, because you can take a nap. And the train, with it’s motions, functions as your cradle.

Solution
That is why we created NS Droomspoor; AMSR train sounds, so everybody at anytime can fall asleep with the sound of the train. We recorded the tu-tunk, tu-tunk sounds of the train, and set it live on Spotify so people can listen to it whenever they want or need it.

With socials animations, a radio spot and merch to support the concept.

As part of the creative duo, I conceptualized and executed the entire project with my team mate.