Context
The train has privileges, a lot of them. Especially versus cars, and NS wanted to elevate these privileges towards people going for a day out.

Insight
One of the most relaxing times is on the way to your day trip, because you can take a nap. And the train, with it’s motions, functions as your cradle.

Solution
That is why we created NS Droomspoor; AMSR train sounds, so everybody at anytime can fall asleep with the sound of the train. We recorded the tu-tunk, tu-tunk sounds of the train, and set it live on Spotify so people can listen to it whenever they want or need it.

Together with illustrator Suzan Hoek we created animations to illustrate the dreamy vibe of the DroomSpoor tracks.

With socials animations, a radio spot and merch to support the concept.

As part of the creative duo, I conceptualized and executed the entire project with my team mate.