Context
With multiple art schools in the Netherlands St Joost school for Art & Design needed a positioning to stand out, as they noticed they weren’t connecting with the right students.

Insight
When researching the market I found out their values were underrepresented in the market, which was a perfect angle to leverage on. Standing out, without compromising their own identity. 

Solution
I presented the strategy on how to do this and incorporate this in all of their content; website, social channels (facebook & instagram) and email. 

Additionally, I came up with a paid media strategy on how to launch and which channels to use to have the biggest impact in their target audience. Making them ready for the new educational year and gain more long term students.