Context
TAZO unveiled reformulations of four original best-selling blends. These first-ever TAZO Regenerative blends are USDA organic certified, fair trade and grown using verified regenerative organic agriculture practices that help conserve nature and biodiversity.

The objective was to encourage tea consumers to choose TAZO regenerative tea as their premium beverage of choice. And to highlight TAZO’s sustainable business practices.

The scarcity of resources affects billions of people worldwide. At the same time, consumers increasingly seek eco-conscious products that align with their values and contribute positively to the environment.

Insight
Balance isn’t about fighting extremes but about finding harmony within hem. Choosing products that actively restore natural resources creates an opportunity for consumers to make meaningful change with everyday habits.

Solution
Tazo Regenerative Tea represents harmony in action—crafted using sustainable farming practices that conserve resources, regenerate soil, and restore ecosystems. Choosing Tazo tea is choosing action. Making you think twice about how to reuse your environment and its resources in uncommon ways.

‘Rethink. Reuse. Regenerate.’

The idea could be used for multiple flights with the same big idea and other reuse examples next to the tea bags. Therefore creating a campaign that could set Tazo as THE regenerative brand,

This was created as a 360 campaign with video for TV and paid social, (D)OOH, podcast ad, print ads, an outdoor activation and a social campaign (see examples).

As art director part of the team I came up with visual execution of the concept.