Context
After a rebrand Ubeeo needed a brand strategy and a campaign to let the world know they were new. However they didn’t have a brand strategy or campaign assets to push this message. Therefore we started with a brand house cementing the values and purpose.

Insight
As we found out Ubeeo’s versatility during the brand house sessions, we knew we needed to have a flexibel and modular concept, so we could use all the various components of Ubeeo.

Solution
In line with these values we created a campaign idea emphasising the O of their new name and highlighting all their core values and USP’s via the campaign:‘De O van Ubeeo’.

The campaign ran online on Meta (video, carousel & stills) and via HTML5 banners. As the creator of the concept and responsible for the entire project, I directed the designer in visualising the deliverables.

The best result of this project was an actual tear to the client’s eyes, when we presented the final idea. As we perfectly captured their view of the brand.