I'm at my best when I'm learning something new. Driven by the excitement of creating, experimenting, and optimising new ideas. Fueling my continuous pursuit of innovation.

With a background paid media & content consultancy, I like to approach questions from various perspectives. How an idea can work differently, such as best performing media formats and how a campaign can work on different platforms, like a website, email and organic channels.

I thrive on testing new things and pushing boundaries, i.e. with AI and marketing automation. My passion for innovation keeps me constantly exploring new trends and technologies, always eager to learn and adapt.